A local AI consultant on the Northern Beaches, without the buzzword salad.
Marvel IT helps Northern Beaches businesses actually use AI, Claude, ChatGPT, Microsoft Copilot, n8n, Power Automate, custom GPTs and API integrations, to save real hours every week. We start with what’s actually broken in your day, then build the smallest thing that fixes it. Honest and trustworthy. Plain English. No mumbo jumbo talk.
What we actually do as your AI consultant.
Start with a 30-minute chat about your business. We pick one or two real problems where AI could save time or money this month, then build the smallest thing that fixes them. Six services, all honest and trustworthy, all in plain English.
AI audit & readiness review
A half-day walkthrough of your business, what you do, where the bottlenecks are, what’s safe to share with AI and what isn’t. You leave with a short, honest report: where AI is worth your money, where it isn’t, and the two or three things we’d build first.
Process & workflow automation
The repetitive jobs that eat your week, invoicing, onboarding, quote follow-ups, lead routing, reporting. Built in n8n, Power Automate or Zapier, hooked into the tools you already use (Xero, M365, your CRM), tested, then handed over with a plain-English run sheet.
Document AI
Stop re-typing the same things into spreadsheets. Pull data out of invoices, receipts, contracts, PDFs and emails using Claude, ChatGPT or Copilot. Summaries, extractions, contract reviews and “draft me a reply to this”, built around how your team actually works.
Customer service AI
Smart inbox triage, first-draft replies for your team to review, FAQ assistants trained on your own documents (RAG), and after-hours chat that books real appointments instead of going to voicemail. Always-on, never rude, easy to switch off.
Sales & marketing AI
AI that drafts your proposals, summarises sales calls, turns one piece of content into ten, writes job ads, cleans CRM data and chases warm leads on a Sunday night. Speeds the boring half of marketing right up so you can focus on the part that needs a human.
Custom AI builds
Custom GPTs, Claude Projects, internal Copilots and API-stitched tools, fitted to your business, your tone, your data. Where the off-the-shelf option isn’t quite right, we build the small thing that is, in days, not months.
When you actually need AI, and when you don’t
Clients often come to us with big ideas on what they want to do with AI. It’s our job to help them decide if AI is a good fit for what they want to do, because more often than not, there is a better solution called automation.
The difference is simple. Automation is for when a process doesn’t need a brain in the middle to think or make a decision that can change regularly. Think copy pasting, moving things from one location to another, that sort of thing. AI is for when a process or a job needs someone (or some thing!) to do the thinking part.
Our job is to help clients differentiate between the two, and very often combine the two together to make the best possible solution.
We love automation and have been using it for 15+ years in the MSP industry. Why you might ask? Because it’s reliable. Once we get it working, it can do it 1000s of times and get the same outcome. With AI this can be much harder and even worse, way more expensive.
AI consulting tailored to your industry.
From accountants in Manly to clinics in Manly Vale, real estate offices in Dee Why and tradies running the show out of a ute, every business has different repetitive jobs and different data. We build AI tools that fit the way your industry actually works, not generic chatbots.
Accountants & professional services
BAS prep, invoice extraction, contract reviews, client onboarding and email triage. Claude and Copilot fitted to your firm, secure, accurate, and not trained on your client data.
Xero · M365 · DMSReal estate agencies
AI-drafted listing copy, market-update emails, social posts, rental enquiry triage and after-hours chatbots that actually book inspections. Built for the way Northern Beaches agents work, not the way US agents work.
Listings · Enquiries · SocialMedical & allied health
Reception automation, recall reminders, smart intake forms, transcription and admin help, without ever sending patient data to public AI. Privacy first, with clear lines around what AI does and doesn’t touch.
PMS · Privacy · AdminRetail & hospitality
Menu and product description generators, review responses, social content, supplier chasers and rostering helpers. AI that frees you up to be on the floor instead of stuck behind a screen.
Reviews · Social · RostersTrades & services
Quote drafting from a photo, job notes turned into client updates, automated supplier follow-ups, and a Copilot that reads your inbox so you don’t have to. Built for the way trades actually run, from the ute, on the phone, in a hurry.
Quotes · Follow-ups · NotesAn honest AI consultant, not a buzzword merchant.
Most “AI consultants” are sales people who learned a few prompts on YouTube last week. We’re a real, working IT business that’s been on the Northern Beaches since 2008. We use AI ourselves every single day to run the business, so when we recommend something, it’s because we know it works, not because we read a blog about it.
Local Northern Beaches
Manly to Palm Beach and everywhere in between. We meet in person, walk through your business, and stick around afterwards, not a one-off Zoom call from interstate that vanishes when something breaks.
Plain English
RAG, agents, vectors, embeddings, MCPs, we’ll explain anything you want to know, but you don’t need to learn any of it. We translate the jargon into “this does that for you” so you can make the call.
Privacy & security built in
We’re an IT and cybersecurity business first. We know what’s safe to send to ChatGPT and what isn’t, how to lock down Copilot, and how to use AI without leaking your client data. That’s table stakes for us.
Ship something this month
No 12-month strategy decks. We pick one real problem, build the smallest thing that fixes it, and have it in your hands inside a few weeks. If it works, we do the next thing. If it doesn’t, we stop. Honest about both.
Fixed scope, fixed price
Most projects are scoped up front and priced flat. Ongoing AI tools roll into a small monthly Care Pack so they’re cared for like the rest of your IT. No hourly meter ticking in the background.
Trusted since 2008
We’ve been looking after Northern Beaches and North Shore businesses for over 15 years. AI is new, we aren’t. You get a consultant whose advice you can ring up about next Tuesday, not a website that disappears.
AI consulting across every Northern Beaches suburb.
We work with Northern Beaches businesses from Manly to Palm Beach, accountants, agencies, clinics, agents, retailers and trades, wherever your office (or your ute) happens to be. If your suburb isn’t listed below, just ask. We’re local.
Frequently asked, plainly answered.
The questions Northern Beaches business owners ask us most about AI before they get started. If there’s anything else on your mind, just ask, we don’t do mumbo jumbo talk.
What does an AI consultant actually do?
Honestly, most of our job is asking what your business already does, then pointing out the bits where AI would actually help, and the bits where it wouldn’t. After that we build the smallest thing that fixes a real problem: an automation, a custom GPT, a Copilot rollout, an inbox helper, a quote drafter. We hand it over, train your team in plain English, and look after it. No 100-slide strategy decks, no vapour.
What AI tools do you actually use?
Claude (Anthropic), ChatGPT (OpenAI) and Microsoft Copilot for the language work. n8n, Power Automate and Zapier for the workflow automation. Custom GPTs and Claude Projects when you need a tool tuned to your business. API integrations when we need to stitch your existing software together. We pick the tool that fits your business, not whichever one we have a referral deal with, because we don’t have any.
Is it safe to use ChatGPT or Claude with our business data?
Depends on the tool, the plan and how you set it up. The free consumer apps usually aren’t appropriate for client or patient data. Paid Teams/Enterprise plans of Claude, ChatGPT and Copilot have privacy and “don’t train on my data” settings that, when configured properly, make them safe for most small business use. We’ll walk through what’s safe to send, what isn’t, and lock the settings down for you. That’s the IT half of our business talking.
How much does AI consulting cost?
An AI audit and readiness review is a fixed-price half-day. Smaller automations (a workflow, a custom GPT, an inbox helper) are usually a few hundred to a few thousand, scoped and quoted up front. Bigger custom builds we’ll quote after the audit so the number is honest. Ongoing care of the tools we build can roll into a small monthly Care Pack so nothing gets forgotten. No hourly meter ticking.
Do I have to be a tech business to use AI?
Not at all. Most of our AI clients are accountants, agents, clinics, retailers, cafés, lawyers and trades, businesses where nobody on staff has time to figure out an LLM. That’s the whole point of bringing in a consultant. You don’t need to know what RAG stands for; we’ll just build the thing that saves you ten hours a week.
Will AI replace people on my team?
Honest answer, used badly, yes, AI can be used to cut roles. Used well, it gives the people you already have back hours every week, so they can do the work that needs a human (clients, judgement calls, relationships). We design AI tools that take the boring repetitive work off your team’s plate, not the work that pays your invoices. You stay in control of how it gets used.
Are you based on the Northern Beaches?
Yes, we’re a Northern Beaches business, looking after Northern Beaches businesses, from Manly all the way to Palm Beach. We meet in person, we know the area, and we stick around. Unlike most of the “AI consultant” listings you’ll find that turn out to be a Wix page run from interstate or overseas, we’re a real local IT business that’s been here since 2008.
Need IT support as well as AI?
AI consulting is one piece of the puzzle. We’re also the IT team for Northern Beaches accountants, agencies, clinics and trades, managed IT, Microsoft 365, cybersecurity and the rest, all from the same local team.
Looking for the most honest IT support on the Northern Beaches?
Tell us a bit about your business and we’ll come back with a plan, usually within one business day. No pressure, no jargon.
- 0413 692 829
- Northern Beaches · Sydney-wide & remote support Australia-wide
- Mon–Fri · 8:30am–5:30pm